Questions 1-6

　　Do the following statements reflect the claims of the writer in Reading Passage 1?

　　Write your answer in Boxes 1-6 on your answer sheet.

　　TRUE if the statement reflects the claims of the writer

　　FALSE if the statement contradicts the claims of the writer

　　NOT GIVEN if it is impossible to say what the writer thinks about this

　　1. McDonald was showing the sign of recovery in all European countries except France after Denis Hennequin took office as the boss of Euro-markets.

　　2. Starting from last year, detailed labels are put on McDonald's packaging and detailed information is also printed on tray-liners.

　　3. France is said to be the most anti-American country in Europe, but the ideas of the "open door" visiting days and "McPassport" are invented in the French market.

　　4. Britain possesses the weakest McDonald market among European countries and approximately 1214 McDonald's restaurants are company-owned.

　　5. According to David Palmer, a restaurant analyst at UBS, David Hennequin should treat the problem about McDonald in Britain as the most important thing.

　　6. David Palmer suggested that the management of McDonalod in Italy should sell as many its outlets which lose money in business as possible for revival.

　　Questions 7-10

　　Choose the appropriate letters A-D and write them in boxes 7-10 on your answe sheet.

　　7. The word "sterling" in line 3 of Paragraph A means__________.

　　A. difficult

　　B. menial

　　C. terrible

　　D. excellent

　　8. Which of the following statements on the accusation of MacDonald is NOT TRUE?

　　A. It tends to make people fat.

　　B. Its operations are very vague.

　　C. It tends to exploit workers.

　　D. It tends to treat animals cruelly.

　　9. Which of the following measures taken by Denis Hennequin produced undesired result?

　　A. "Food Studio" scheme.

　　B. "Open Door" visitor days.

　　C. The "McPassport" scheme.

　　D. The Nutrition Information Initiative.

　　10. What did Denis Hennequin do so as to respond to local trends?

　　A. set up a "Food Studio".

　　B. established a "Design Studio".

　　C. hired celebrities as local brand ambassadors.

　　D. employed local bosses as much as possible.

　　Questions 11-14

　　Complete each of the following statements (Questions 11-14) with words or number taken from Reading Passage 1.

　　Write NO MORE THAN THREE WORDS for each answer.

　　Write your answers in boxes 11-14 on your answer sheet.

　　11. After January 2004, McDonald was making improvement following a period of slump in America and Australia, but sales in Europe were ………………………….

　　12. Business of McDonald in France and Britain was particularly good in December since customers took to …………………………….

　　13. Compared with other countries, France is McDonald's ………………………. next to America.

　　14. ……………………. of McDonald's restaurants in America are companied–owned and the figure is much lower than that in Britain.

　　Keys and explanations to the Questions 1-14

　　1. FALSE

　　See the second sentence in Paragraph A "One exception was France, where Mr Hennequin had done a sterling job as head of the group's French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all 41 of the European countries..."

　　2. TRUE

　　See the last sentence in Paragraph D "The Nutrition Information Initiative, launched last year, put detailed labels on McDonald's packaging with data on calories, protein, fat, carbohydrates and salt content. The details are also printed on tray-liners."

　　3. NOT GIVEN

　　See Paragraph D, E and H "Given France's reputation as the most anti-American country in Europe, it seems odd that McDonald's revival in Europe is being led by a Frenchman, using ideas cooked up in the French market."

　　4. FALSE

　　See the last sentence of Paragraph H and first sentence of Paragraph L "The market where McDonald's is weakest in Europe is not France, but Britain…Almost two-thirds of the 1,214 McDonald's restaurants in Britain are company-owned..."

　　5. TRUE

　　See the first sentence of Paragraph I "Fixing Britain should be his priority," says David Palmer, a restaurant analyst at UBS.

　　6. NOT GIVEN

　　See the last sentence of Paragraph I "So it should sell as many underperforming outlets as possible, says Mr Palmer".

　　7. D

　　See the first sentence of Paragraph A "One exception was France, where Mr Hennequin had done a sterling job as head of the group's French subsidiary to sell more Big Macs to his compatriots".

　　8. B

　　See the second sentence of Paragraph D "McDonald's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment".

　　9. C

　　See the second sentence of Paragraph E "But some of his efforts have backfired: last year he sparked a controversy with the introduction of a 'McPassport' that allows McDonald's employees to work anywhere in the European Union."

　　10. A

　　See the last sentence of Paragraph G "He also set up a 'food studio', where cooks devise new recipes in response to local trends".

　　11. sluggish or declining

　　See the first sentence of Paragraph A "When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining."

　　12. seasonal menu offerings

　　See the last sentence of Paragraph B "December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly".

　　13.most profitable market

　　See the second sentence of Paragraph H "But France is in fact the company's most profitable market after America".

　　14. 15%

　　See the second sentence of Paragraph I "Almost two-thirds of the 1,214 McDonald's restaurants in Britain are company-owned, compared with 40% in Europe and 15% in America".