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Part II
Notes to Reading Passage 1
1. low-key:
抑制的，受约束的，屈服的
2. showman:
开展览会的人, 出风头的人物
3. unassuming:
谦逊的, 不夸耀的, 不装腔作势的
4. iPod：
(苹果公司出产的)音乐播放器
5. iTunes store：
(苹果公司出产的)在线音乐商店
6. get off person’s back:
不再找某人的麻烦，摆脱某人的纠缠
7. gravitate:
受吸引，倾向于
8. unfazed:
不再担忧，不被打扰
Part III
Keys and explanations to the Questions 1-13
1. TRUE
See the second sentence in Paragraph A “… the future of digital music, which Apple dominates with its iPod music-player and iTunes music-store.”
2. FALSE
See the third sentence in Paragraph A “…At issue is “digital rights management” (DRM)—the technology guarding downloaded music against theft.”
3. TRUE
See the fourth sentence in Paragraph A “Since there is no common standard for DRM, it also has the side-effect that songs purchased for one type of music-player may not work on another.”
4. TRUE
See the second sentence in Paragraph B “It has come under fire from European regulators who claim that its refusal to license FairPlay to other firms has “locked in” customers.”
5. NOT GIVEN
The third sentence in Paragaph B only mentions music from the iTunes store, nothing about that of Sony or Microsoft. “Since music from the iTunes store cannot be played on non-iPod music-players (at least not without a lot of fiddling).”
6. FALSE
See the last sentence in Paragraph E “So Apple’s dominance evidently depends far more on branding and ease of use than DRM-related “lock in”.
7. NOT GIVEN
See the fourth sentence in Paragraph F only mentions music generally, no particular information about business prospect of Sony “Indeed, scrapping DRM would probably increase online-music sales by reducing confusion and incompatibility.”
