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A:we want to achieve the market goal with the right media.
B:Certainly. We've done some tactical planning already. We think we've come up with a good plan.
A:What media do you plan to use?
B:Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.
A:So that way, our advertising dollars would be focused on people we know are computer users.
B:Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
A:Will there be any direct mail?
B:No. That would not be correct for a manufacturer like you. Leave that to the retailers.
A:Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
B:Great. We'll get started right away.
