Now, when I talk about goals, I’m talking about any kind of goal. It could be a personal goal, like improving your sales pitch, or an organizational goal, like expanding successfully into new territory. The basics are the same and these tips apply to goals of any size or scope.

现在，当我说起目标时，可以指任何一种目标。可以是个人的目标，比如提高销售指标或是组织目标，比如成功进军新领域。基点都是相同的，这些建议适用于各种目标。