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2012年职称英语等级考试(综合类B级)真题附答案和解析

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第3部分:概括大意和完成句子(第23~30题,每题1分,共8分)
下面的短文后有2项测试任务:(1)第23 ~ 26题要求从所给的6个选项中为指定段落每段选择1个小标题;(2)第27 ~ 30题要求从所给的6个选项中为每个句子确定一个最佳选项。
How Technology Pushes Down Price
1 Prices have fallen in the food business because of advances in food production and distribution technology. Consumers have benefited greatly from those advances. People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital. Food is therefore more plentiful and cheaper than it has ever been. Spending on food compared with other goods has fallen for many years, and continues to drop.
2 Supermarkets have helped push down prices mainly because of their scale. Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk. As supermarkets get bigger, the prices get lower.
3 Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on producers to cut their margins. As a result, some producers have had to make cuts. In recent years, Unilever has cut its workforce by 33, 000 to 245, 000 and dropped lots of its minor brands as part of its “path to growth” strategy. Cadbury has shut nearly 20 percent of its 133 factories and cut 10 percent of its 55, 000 global workforce. These cuts help keep costs down, and the price of food stays low.
4 Does cheap food make people unhealthy? Cheap food may encourage people to eat more. Good companies certainly think that giving people more food for their money makes them buy more. Giving people bigger portions is an easy way of making them feel they have got a better deal. That is why portions have got larger and larger. In America, soft drinks came in 8oz (225g) cans in the past, then 12oz (350g), and now come in 20oz (550g) cans. If a company can sell you an 8oz portion for $7, they can sell you a 12oz portion for $ 8. The only extra cost to the company is the food, which probably costs 25 cents.
5 Now companies are under pressure to stop selling bigger portions for less money. But it is hard to change the trend.


23.Paragraph 1______
24.Paragraph 2______
25.Paragraph 3_____
26.Paragraph 4_____

A.Huge retailers force producers to cunt costs
B.Consumers like supermarkets
C.Technology helps reduce food prices
D.Food comes cheaper in larger portions
E.Chain stores provide better service
F.Bigger supermarkets offer lower prices



27.Big supermarkets can offer food at lower prices because they can buy in______
28.Some food producers have reduced______
29.Besides cutting its workforce, Unilever also abandoned its______
30.Buyers like bigger portion because they think they have got______

A.their workforce
B.huge portions
C.large quantities
D.their money
E.a good barging
F.minor brands


重点单词   查看全部解释    
generosity [.dʒenə'rɔsiti]

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n. 慷慨,大方

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survey [sə:'vei]

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v. 调查,检查,测量,勘定,纵览,环视
n.

 
fraud [frɔ:d]

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n. 骗子,欺骗,诈欺

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pleasing ['pli:ziŋ]

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adj. 令人愉快的,讨人喜爱的 动词please的现在

 
competitive [kəm'petitiv]

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adj. 竞争的,比赛的

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obvious ['ɔbviəs]

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adj. 明显的,显然的

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democratic [.demə'krætik]

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adj. 民主的,大众的,平等的

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optimism ['ɔptimizəm]

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n. 乐观,乐观主义

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ruler ['ru:lə]

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n. 尺子,划线板
n. 统治者,支配者

 
modify ['mɔdifai]

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v. 修改,修饰,更改

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