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【Glossary】
1.billboard (noun) - a large board on which advertisements, posters are displayed n. 广告牌
如：Large billboards have disfigured the scenery.
大型告示板已破坏了景色。
2.campaign (noun) - a planned set of activities which are carried out over a period of time to achieve a particular aim n. 运动，活动，战役，竞选运动
如：The new managing director will act as spearhead of the campaign.
新上任的常务董事将在这场运动中挂帅。
3.in the main (phrase) - in general 基本上，大体上
如：The result be, in the main, satisfactory.
结果基本上是令人满意的。
4.rep (noun) - short for 'representative' 代表，代理人
5.head start (noun) - if you have a head start, you have an advantage over other people in something like a competition or race. 领先
如：Joe has a head start. He began to study earlier than we did.
乔抢先了一步，他在我们开始之前就已准备功课了。
6.well-disposed (adjective) - if you are well-disposed to a plan or activity, you are likely to support it. adj. 很有好感的，性情好的，怀好意的，同情的
如：She seemed well disposed towards us.
她看来对我们颇有好感。
7.capitalise on sth (phrasal verb) - to use a situation to gain some advantage for yourself 利用
8.out of the box (phrase) - to think out of the box is to think differently and creatively. 破格思维
9.tie-in with (phrase) - to get a tie-in with something or to tie in with something is to plan an event or activity so that it is compatible with another. 搭卖
10.home in on sth (phrasal verb) - to give all the attention to something 向……聚集
11.brand awareness (noun) - it is a marketing concept which refers to the likelihood that customers realise the existence of a company's product or service. 商标意识
12.commercial (noun) - an advertisement that is broadcast on television or radio 广告
13.OB - short for 'Outside Broadcasting', it is a term mostly used in the UK. Outside Broadcasting refers to the production of television or radio programmes from a mobile television studio. 实况转播
14.cameraman (noun) - a person who operates a camera for television or film making n. 摄影师
15.round-up (noun) - a round-up of news is a summary of the main events that have happened n. 综合消息，聚集
