【Business notes】

在这一章节当中，Nellie, Andrea和Maria讨论了如何在顾客群中提高自己的品牌效应。他们提到的主要方法是通过新闻发布会，竞标，广播和电视等。

Here are a few other advertising terms you may or may not know:
下面这些是你需要知道的一些广告术语：

Direct marketing（直接营销） involves targeting groups of consumers with such things as direct mail, email marketing and telesales. These can often be perceived negatively by consumers and are sometimes referred to as junk mail and spam.

The TV commercial（电视广告） is generally considered the most effective mass-market advertising format.

Covert advertising（隐形广告） is when a product or brand is embedded in entertainment and media. For example, in the movie Minority Report, Tom Cruise uses a Nokia phone.

Outdoor advertising（街头/室外广告） is considered a glance medium as it typically only draws 2-3 seconds of a person’s time.

Viral marketing（病毒式营销） is the online equivalent of word-of-mouth and promotions may take the form of video clips, or interactive Flash games that take advantage of existing social-networks to market the product.