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Next MBA. That, you probably have heard of. Okay? We might hear somebody saying: He has an MBA. Okay?
下一个MBA。这个你可能听过吧。我们会听到有人说：他是工商管理学硕士。对么？
Now, you noticed that I said 'an MBA'. Why did I say an MBA? Do you know? Usually, we say 'an' before a vowel. Right? But, it's not only before a vowel.
你应该注意到我说的是‘an MBA’。为什么是‘an’，你知道么？通常，我们在元音前边用‘an’，对么？但并不仅仅只在元音前用‘an’。
It's actually before anything that has a vowel sound. So the letter 'm' is like 'e-m', 'em',
事实上，在元音声前也要用‘an’。字母‘m’的发音像是‘e-m’，‘em’，
so therefore, we cannot say 'He has a MBA', we say 'He has an MBA.' All right?
因此，我们不能说‘He has a MBA’，我们应该说‘He has an MBA’。明白了么？
Or 'He is an MBA.' We also say that. And an MBA stands for Master of Business Administration.
或者‘He is an MBA’。MBA指的是工商管理学硕士。
So, it's a graduate business degree. Okay? It's a very popular graduate degree in business. All right?
因此，这是一个商学硕士学位。是一个商界热门硕士学位。
Next is VAT or value-added tax. So, value-added tax is a very common tax on goods and services,
下一个，VAT或是增值税。增值税是一项对商品或服务所征收的非常普通的税，
usually in Europe-okay?-you'll hear this a lot. 'Is the VAT included in the price?' The value-added tax. Okay?
在欧洲很常见。经常会听到‘这个价格包含增值税么？’
There are different taxes, of course, in every country and every part or part of the world, but a VAT, VAT is a very popular common tax in Europe especially.
当然在每个国家地区都有不同的税，但是增值税，尤其在欧洲，是一种很常见的税。
All right, USP. So, what's USP? USP stands for unique selling point or unique selling proposition and that's a term from the field of marketing.
USP，那么USP指的是什么呢？USP指的是独特卖点或独特的销售主张，属于市场营销领域术语。
So, your USP...if you're selling a product, then it has to have a USP.
如果你在销售一件产品，那么这个产品需要有一个独特卖点。
It has to have something special about it that will make people want to buy your product,
这个产品需要有特别之处，大家才会想要购买你的产品，
and that special thing, that special quality, that special something is the...your USP,
这个特别的点，这个特质就是你的USP，
your unique selling proposition that makes people choose your product over another product. Okay?
你独特的销售主张会让大家更愿意选择你的商品。明白了么？
Next we have two terms that are very commonly used: Ltd. and Inc. and both of them basically refer to corporations that have been incorporated, in fact. Okay?
接下来是两个非常普遍的缩写：Ltd.和Inc. 这两个都指公司。
What does that mean when something is limited? What is actually limited, do you know?
‘有限责任公司’指的是什么意思，到底什么是‘有限的’，大家知道么？
What's limited is the liability, which is the financial responsibility in case there are any debts.
‘有限的’是责任，也就是如果公司负债，这个责任就是经济责任。
In case the company loses money, then the corporation, which is an entity, which is a body by itself is the one that people come to to try to collect their money
在公司亏损情况下，公司作为一个主体，指的是筹钱的人
and they don't go to particular individuals, to people, to their homes to get their money.
当然筹钱者不可能向特定个人、向某人、向家人筹钱。
So, that's what's limited. It's actually limited liability or responsibility for financial burdens. Okay?
因此，这就是有限责任公司的意思。事实上是责任有限或是承担的经济负担有限。
So, don't say Ltd. Some people, by mistake, say: Ltd., it's not really correct. You should say: Limited, even though you see 'Ltd.' in short.
不要说L-t-d。一些人常会说错成L-t-d，这样并不正确。你应该说：Limited，即使是看见Ltd的形式。
And this one is sometimes pronounced 'Inc.' or otherwise, you say the whole term, which is incorporated. Okay?
另一个发音为‘Inc.’或者，其全称是‘incorporated’。
So, let's just review quickly. What's HR? Human resources. What's ROI? Return on investment. Good. What's VAT? Value-added tax.
接下来，我们一起快速复习一下。什么是HR？人力资源。什么是ROI？投资回报率。好的。那么什么是VAT？增值税。
Who's the CEO? Chief Executive Officer. What's your USP? Unique selling proposition. What's PR? Public relations.
谁是CEO？首席执行官。什么是USP？独特的销售主张。什么是PR？公共关系。
What's the ISO? Well, you don't have to know the actual International Organization for Standardization, just know that what it does. Okay?
什么是ISO？你并不需要了解国际标准化组织，只需要知道这个组织从事什么就行啦。
So it sets those quality benchmarks, quality standards. And MBA is your Master of Business Administration.
该组织机构主要制定质量标准和准则。MBA指的是你的工商管理学硕士学位。
And these terms: Ltd., Inc. refer to limited liability, which means that the company is incorporated. Okay?
还有这两个缩写：Ltd.和Inc.指的是责任有限公司，股份有限公司。
So, if you want to know more about these, if you want to practice them and get really comfortable with these terms and these abbreviations,
如果你想了解更多相关内容，如果你想练习，熟悉这些术语和缩写，
please go to our website: www.engvid.com. There, you can do a quiz on this.
请登录我们的网站：www.engvid.com。网站上有相关小测试。
You'll also have a chance to see these written out, like CEO, Chief Executive Officer, and so on, in our quiz,
你可以在测试中写写这些缩写，
so you'll have a chance to reinforce what you already know so well now. Okay?
这样的话，你就能够巩固所学，好么？
All the best with your English. Bye for now.
最后，祝好运，下期见。
