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CRI News Reports:Stars Speak Beyond Brand

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Brand spokespeople are not exempt from social and moral responsibilities.

An article in the Guangming Daily says a famous singer was found speaking for an unlicensed medicine, with his broker claiming "no responsibility." According to the article, this is "a ridiculous act of arrogance," which harms the singer's public image and credibility and reflects a lack of social responsibility.

The writer worries that more celebrities speak for products only to make money, without questioning their legitimacy. Common people fall victim to these products due to their trust in the celebrities who promote them.

Celebrities have a widespread influence on the public. Therefore, the article calls on public figures to keep their social responsibilities in mind, and avoid fraudulent advertising.

重点单词   查看全部解释    
credibility [.kredi'biliti]

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n. 可信,确实性,可靠

 
questioning ['kwestʃəniŋ]

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n. 质问 v. 询问,审问(question的现在分词

 
brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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widespread ['waidspred]

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adj. 分布(或散布)广的,普遍的

 
arrogance ['ærəgəns]

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n. 傲慢,自大

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promote [prə'məut]

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vt. 促进,提升,升迁; 发起; 促销

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avoid [ə'vɔid]

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vt. 避免,逃避

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victim ['viktim]

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n. 受害者,牺牲

 
social ['səuʃəl]

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adj. 社会的,社交的
n. 社交聚会

 
fraudulent ['frɔ:djulənt]

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adj. 欺诈的,不正的,不诚实的

 

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