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有些人并非特别聪明，却能得到大家的认可和支持。我们说这些人有个人魅力。个人魅力不仅源于聪明、诚实等优秀品质，还源于与他人交往时的态度和技巧。
Communicating a Sense of Personal Power
Communicating a sense of personal power comes from a belief that you can reach your goals in your own way. Powerful people give others power and encourage others to express themselves openly. You communicate a sense of personal power by developing these traits:
Authority
Authority is inner confidence — a trust in your skills and abilities. It comes from the inside, from an attitude of “I can do that”. “I deserve success”.This attitude radiates outward as you assert your right, honestly ask for what you want and need, and develop a willingness to give to others and yourself.
Being self-assured
Self-assured behavior is active, direct, and honest. It communicates an impression of self-respect and respect for others.By being self-assured, we view our wants, needs, and rights as equal with those of others. A self-assured person wins by influencing, listening, and negotiating so that other people choose to cooperate willingly.
Accessibility
The powerful person is a master net worker. Good networking increases your visibility and gives you a valuable circle of people from whom you can give and receive support and information. Imagine yourself as the center of a wheel surrounded by spokes of contacts.
Image
You communicate power through your image. Do you project an image consistent with strong leadership①? Stand tall and walk proudly, remembering that you have value as a person. When you meet others, make direct contact and keep your handshake firm and friendly. Clearly state who you are and what you do.
Communication habits
Take a deep breath to project a firm voice. Avoid slang, and jargon, and vocal hesitations that can hinder effective communication. Use only the body movements and gestures necessary to make your point, no more. Learn how to write clearly and concisely.
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行文点评
文章是总分结构。第一段先说明发挥你的个人魅力的信念来源：你可以用自己的方式实现自己的目标。接着作者从五个方面介绍个人魅力的通常表现，每个方面作者都指明了它对发挥个人魅力的重要性，以及如何做到这一点。
