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1.The marketing concept discussed in the passage is, in essence_________.
A) a form of persuasive salesmanship
B) the customer-centred approach
C) making goods available for purchase
D) the practice of turning goods into money
2.What was the main concern of industrialists before the marketing concept was widely accepted?
A) The needs of the market.
B) The preferences of the dealer,
C) The efficiency of production.
D) The satisfaction of the user.
3.According to the passage, "to move as much of these goods as possible"(Line 3, Para.l} means________.
A) to redesign these goods for large-scale production
H) to transport goods as efficiently as possible
C) to sell the largest possible amount of goods
D) to dispose of these goods in large quantities
4.What does the restoration of the Classic Coke best illustrate?
A) Products must be designed to suit the taste of the consumer.
B) Consumers with conservative tastes are often difficult to please.
C) It takes time for a new product to be accepted by the public.
D) Traditional goods have a stronger appeal to the majority of people.
5.In discussing the marketing concept, the author focuses on_______________.
A) its social impact
B) its theoretical basis
C) its possible consequence
D) its main characteristic
