2 集中焦点。焦点=你的立场对别的立场

By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless.

3 一分为二。分割=承4加转10=合16

All told, however, advertising is doing more good than evil.

【承】来龙起段。去脉合段。证明立场，支持主题。

4. 招牌之一。来自起3，去往合16。

To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative.

5. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that.

6. It is true that many consumers are convinced to spend money they do not have for things they really do not need.

7. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold.

8. That kind of "impulsive buying" as consumer behavior can easiely turn need into greed.

9. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.

【转】来龙起段。去脉合段。证明立场。支持主题。

10. 招牌之二。来自起3，去往合16。

The good news is that advertising serves market economy well, thanks in part to such media outlets as television, radio, newspapers, magazines and the Internet.

11. Through the media, particularly television, advertising gives people a chance as consumers.

12. People are told about new products and services that improve their lives.

13. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there would be no advertising whatever to sell food and fuel.

14. Thus, advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors.

15. Logically more advertising means more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.

【合】合中有起。后应起段。议论范围由窄而宽。

16. 二合为一。结合=承4+转10=合16=起3

Those who think that advertising is evil must think again about the value of a market system that thrives on economic prosperity.

17. 还原焦点。你的立场+别的立场=焦点

Contrary to common belief, it seems that consumers do not actually hate advertising because of their own foolish desires.

18. 重申主题。真题+你的立场

The are aware that probably half the money they spend on advertising is wasted, without knowling clearly which half.