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图文阅读:汽车王国之CADILLAC

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豪华高档轿车的标志CADILLAC

Cadillac is a brand of luxury automobile, part of the General Motors corporation, produced and mostly sold in the United States; outside of North America, they have been less successful. In the United States, the name became a synonym for "high quality", used in such phrases as "the Cadillac of clocks." This is less prevalent, though still known, in other English-speaking countries (who are more likely to use Rolls-Royce in such phrases).

凯迪拉克是豪华汽车品牌,属于通用汽车公司,主要在美国生产和销售;在北美以外的地区成效都不大.在美国凯迪拉克"高质量"的同义词,被人们称为“时钟凯迪拉克”. 但是在讲英语语言的国家就没有这么普遍(人们更喜欢劳斯莱斯)。

B(1904)

Cadillac was formed from the Henry Ford Company upon Henry Ford's departure along with several partners. With the intent of liquidating the firm's assets, Ford's financial backers, William Murphy and Lemuel Bowen called in engineer Henry M. Leland to appraise the plant and equipment prior to selling them. Instead, Leland persuaded them to continue in the automobile business. Henry Ford's departure required a new name, and on August 22, 1902, the company reformed as the Cadillac Automobile Company.

卡迪拉克是建立在亨利.福特汽车公司之上,当时亨利与几个伙伴离开了原来的公司.为了清算公司的财产,在出售之前福特的财政支持者威廉.墨菲和莱缪尔召来了工程师亨利.利兰厂房及设备做了评估.但是利兰反而说服他们继续经营汽车.1902年8月22日福特重新更名公司为凯迪拉克汽车公司.


B1905

Their first car was completed in October 1902, the 10 hp (7 kW) Cadillac. It was practically identical to the 1903 Ford Model A. Many sources say the first car rolled out of the factory on October 17; in the book Henry Leland — Master of Precision, on p.69, that date is shown to be October 20; yet another reliable source shows car #3 to have been built on October 16. In any case, the new Cadillac was shown at the New York Auto Show the following January, where it impressed the crowds enough to gather over two thousand firm orders. The Cadillac's biggest selling point was precision manufacturing and, therefore, reliability; it was simply a better made vehicle than its competition.

第一辆10马力(7千瓦)的凯迪拉克汽车于1902年10月完成.实际上与1903年的福特A型汽车一样。据许多消息来源第一辆汽车于10月17日离开工厂;在亨利.利兰---精练的工程师自传第69页中记载是10月20日;另一个可靠消息表明#3车又是在10月16日. 无论如何,新的凯迪拉克在接下来的1月份在纽约展出,给人们带来了深刻的印象并收到两千多家公司的订单. 凯迪拉克最大卖点是制造精密.

6200 coupe (1960)

Pre-World War II Cadillacs were well-built, powerful, mass-produced luxury cars, aimed at an upper class market, below that of such ultra-exclusive marques such as Pierce-Arrow and Duesenberg. In the 1930s, Cadillac added cars with 12- and 16-cylinder engines to their range, many of which were fitted with custom coach-built bodies; these engines were remarkable at the time for their ability to deliver a combination of high power, silky smoothness and quietness.
二战前夕凯迪拉克已经得到了充分的发展,成为强大的生产大量豪华轿车公司,公司目标为上层社会,只在当时极其高级的汽车皮尔斯·阿洛和杜森堡之下. 20世纪30年代,凯迪拉克轿车增加了12缸、16缸引擎,其中许多适合于定义的车身结构.这些发动机时以其高功率、丝滑表面以及安静的性能受到人们的欢迎.


Seville (1980)

As with most American brands, Cadillac was forced to downsize its offerings between the 1973 and 1979 fuel crises. Its staple De Ville and Fleetwood lines were downsized for 1977 and again for 1985. It launched a smaller car around the size of the Mercedes-Benz 300, the Seville, based on a Chevrolet Nova platform, which became a success for the marque.
同大多数的美国汽车品牌一样,凯迪拉克汽车被迫降低产量因为1973年和1979年的燃料危机。主要的弗里伍德(Fleetwood)和戴维利(DeVille)两条生产线分别于1977年和1985年被迫缩小规模。凯迪拉克投入生产小型的汽车赛维利(Seville)尺寸约同于奔驰300,建立了雪佛兰汽车的平台,并成为成功的汽车品牌.


The 2005 Presidential Limousine first shown at the second inauguration of President George W. Bush features A&S design cues, and is said to foreshadow the 2006 Cadillac DTS, which is the replacement for the DeVille.In late 2005, Cadillac introduced the new DTS, the replacement of the DeVille, completing the full lineup of A&S models.

2005年总统豪华汽车首次在美国总统乔治.布什第二次就职典礼上亮相,A&S为主要的设计特点,据说这款汽车已经预示了凯迪拉克2006年DTS款式将取代戴维利。2005年年底凯迪拉克引进新的DTS代替了戴维利,带来全新的A&S款

车标故事

1909年加入通用汽车公司,选用“凯迪拉克”之名是为了向法国的皇家贵族、探险家、美国底特律城的创始人安东尼·门斯·凯迪拉克表示敬意,商标图形主要由冠和盾组成。冠象征着凯迪拉克家族的纹章,冠上7颗珍珠喻示皇家的贵族血统。盾象征着凯迪拉克军队的英勇善战。盾分为4个等分。第一和第四等分是门斯家族的全底纹章,中间横穿过的深褐色棒把三只相同的黑鸟分开,两只在上,一只在下。这三只鸟意味三味一体的神圣,还意味着大胆和热情的基督教武士智慧、富有、聪敏的头脑和它完美的品德。第二和第三等分是由于内部通婚,当另一块领土加到门斯家族的财产上时,这些4等分才能在门斯盾形纹章里被采用。4等分内采用的色彩表明了广阔的土地,增色了门斯家族的名望,红色标志着行动的勇敢和大胆;银色表示团结、博爱、美德和富有。横穿的棒表示了在十字军战争的骑士们的勇敢。凯迪拉克商标是底特律城创始人的祖先的英勇和荣誉。
  此标志亦比喻着凯迪拉克汽车的高贵、豪华、气派和潇洒。凯迪拉克骑士们的英勇善战,攻无不克,比喻着凯迪拉克牌汽车具有巨大的市场竞争能力。

重点单词   查看全部解释    
foreshadow [fɔ:'ʃædəu]

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vt. 预示,预兆

联想记忆
quality ['kwɔliti]

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n. 品质,特质,才能
adj. 高品质的

 
corporation [.kɔ:pə'reiʃən]

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n. 公司,法人,集团

联想记忆
competition [kɔmpi'tiʃən]

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n. 比赛,竞争,竞赛

 
identical [ai'dentikəl]

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adj. 相同的,同一的

 
smoothness

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n. 平滑;柔滑;平坦

 
prior ['praiə]

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adj. 优先的,更重要的,在前的
adv.

 
combination [.kɔmbi'neiʃən]

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n. 结合,联合,联合体

联想记忆
intent [in'tent]

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n. 意图,目的,意向,含义 adj. 专心的,决心的,

 
reliability [ri.laiə'biliti]

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n. 可靠性

 

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