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So there you were 34. Washed up a little bit. Forced out as CEO.
那时你34岁，公司倒闭，你被迫辞去首席执行官一职。
You immediately start another company and you vow not to take venture capital because of this experience.
你马上又开了一家公司，因为这段经历，你发誓不接受风险投资。
Yeah so I was 34, failed my first company, washed up, really felt like a failure.
对，我当时34岁，第一家公司倒闭了，破产了，真的觉得自己很失败。
And I vowed for this company for ButcherBox that I was not going to raise venture capital, and that I was going to prove to myself and to others that you could start a company for $10,000.
我发誓不会为ButcherBox公司筹集风险投资，我要向自己和其他人证明，可以用1万美元创办一家公司。
And really what I believed in and I still believe in this is that the path of an entrepreneur does not always have to mean you’re raising money.
我过去相信，现在仍然相信的是，企业家的道路并不总是意味着需要筹集资金。
That is a lie of entrepreneurship that is taught to people. It’s like – oh, have a good idea? Go raise money.
这是企业家教给人们的一个谎言。比如，他们会说，有什么好主意吗? 去筹集资金吧。
That’s not how it has to work.
生意不是必须这样做的。
You can start as an entrepreneur and build a really robust business without raising money and so my hope was to try to figure out how to do that.
不筹集资金，你也可以从企业家做起，建立强大的业务，我希望试着找出实现这一目标的方法。
And I didn’t care how small the business was, I cared about figuring out how to do that.
我不在乎业务有多小，我关心的是如何实现这一目标。
You started a sort of direct to consumer subscription business.
你开始了一种直接面向消费者的订购业务。
What was the original plan for the company, and you did a Kickstarter to raise money for it?
公司最初的计划是什么，你在Kickstarter(众筹平台)上为其筹集资金?
The original plan was that if we had a thousand subscribers on a monthly basis that I made a $20 a box off of, it would be $20,000 in profit, maybe pay a few people for customer service, have a few web developers and whatnot, and basically make a salary. That was it, that was the premise.
最初的计划是，如果我们每月有1000个订购者，每盒能赚20美元，那就有2万美元的利润，也许还能有钱支付员工的售后服务费用，雇佣一些网络开发人员等等，基本上就能赚到钱了。就是这样，这是前提。
And the service was…
这项服务是......
Yeah, the service is a monthly box of meat, delivered to your door.
对，这项服务就是每月送一盒肉到顾客家门口。
And the problem we were solving was grass fed beef was hard to find. I lived in Boston and couldn’t find grass fed beef, so I started trying to find it, and that was a whole path that ended up buying from farmers in a parking lot, buying trash bags full of meat in a parking lot.
我们要解决的问题是--草饲牛肉很难找。我住在波士顿，找不到草饲牛肉，所以，我开始努力寻找，最终在停车场的农民那里购买到了，在停车场购买用垃圾袋装满的牛肉。
And I just thought bringing grass fed beef to more people could help solve people’s problems.
我当时只是觉得把草饲牛肉带给更多的人可以帮助解决人们的问题。
I was able to track down this guy who used to work at Omaha Steaks who opened some doors for us, and it was like, “Okay, I think we’re got something here.”
我找到了一个曾经在奥马哈牛排店工作的人，他为我们开了几扇门，然后我就想，“好吧，我觉得我们发现了一些财路。”
Because I didn’t want to raise money, and I didn’t want to spend a lot of money to prove that there was a market, we decided to start with a Kickstarter campaign.
因为我不想筹集资金，我不想花很多钱去证明有市场，所以我们决定从Kickstarter上的活动开始。
And Kickstarter is a platform where you can pre-sell your product, you don’t even have to have made it yet, and you can pre-sell it.
Kickstarter是一个可以预售产品的平台，甚至不需要制作产品，就可以实现预售。
In our business where we’re shipping meat, the most dangerous thing is having inventory.
在肉类运输行业中，最危险的事情就是有库存。
That’s where your cash can then literally sit in a freezer instead of being sent out. So we didn’t want to do that.
这样，你的现金就是真正地放在冷冻库里了，而不是发送出去。所以我们不想这么做。
We wanted to get pre-orders, see how many pre-orders there were, then cut inventory for them, ship it out, and then try to get them onto a subscription.
我们想要获得预订，看看平台上有多少预订，接着削减库存，然后发货，最后尝试让顾客订阅。
