评论
打印
PartV cloze (15 minutes)
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A),B),C) and D) on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 62 it operates, and by federal and local governments. Public image is controllable 63 considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the 64 of the firm and its products to employees, customers, and to such outsiders 65 stockholders, suppliers, creditors, government officials, as well as 66 special groups. With some things it is impossible to 67 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 68 it will undoubtedly find 69 from employees who see their jobs 70 .On the other hand, high quality products and service standards should bring almost complete approval, 71 low quality products and 72 claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable 73 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily 74 or imitated by competitors. Such an image may enable a firm to 75 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 76 creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings 77 than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation. 78 include physical 79, contacts of outsiders 80 company employees, product quality and dependability, prices 81 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
62. A) which B) what C) where D) whom
63. A) in B) within C) on D) to
64. A) attraction B) attachment C) affection D) generalization
65. A) and B) with C) as D) for
66. A) converse B) diverse C) reverse D) universe
67. A) satisfy B) treat C) amuse D) entertain
68. A) so B) then C) thus D) but
69. A) support B) identification C) compliment D) resistance
70. A) ensured B) promoted C) threatened D) unemployed
71. A) because B) while C) though D) when
72. A) false B) fake C) artificial D) counterfeit
73. A) fortune B) asset C) possession D) property
74. A) countered B) defeated C) repelled D) compelled
75. A) pay B) get C) order D) charge
76. A) favorite B) prosperous C) favorable D) prospective
77. A) rate B) ratio C) ration D) interest
78. A) These B) They C) That D) It
79. A) appliances B) equipment C) devices D) facilities
80. A) on B) with C) in D) along
81. A) relative B) related C) reliable D) reconcilable
