Also there was laughter during the movie's screening, especially when advertisements were inserted into the story line of the movie and given close-up shots.

当然观影时观众也会发出笑声，尤其当看到被植入广告的电影台词以及特写时。

The advertisements include those for a luxury car company, an insurance company, a large state-owned bank, a sports wear company, and a Chinese wine maker.

Fifteen minutes of the movie's total length of two and a half hours were for these advertisements, which have drawn criticism from the media as well as the public.

这些广告包括名车厂商、保险公司、大型国有银行、运动服饰公司、以及一家国内酒商。在两个半小时的影片中，广告占用了15分钟，此举受到媒体和公众的批评。

In an interview with Xinhua on Monday, Zhang Hongsen, vice director of the SARFT film department said advertisements placed in movies were necessary for film makers to make profits, as piracy poses a threat to their revenues.

本周一，国家广电总局电影局副局长张宏森在接受新华社采访时表示，由于盗版猖獗，威胁到制片方的收入，因此他们出于利益的考虑，需要在电影中植入广告。

He said a tougher crackdown on piracy was essential to solving the problem of such advertisements placed into movies

他说，加强打击盗版是解决植入广告过度这一问题的根本途径。.