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4. Steroid-level brand strength
4. 强势品牌
It's equal parts clarity, commitment, authenticity, and relevance -- and Germans are hip deep in it. Mercedes-Benz has been downsizing since the 1950s and has struck some wrong notes (Anybody remember a three-door hatchback from a few years back called the C230?) but nobody is confused about what a Mercedes is. Ditto Porsche, despite its detours into SUVs and sedans. All four marques rank among the world's top global brands -- the most from any single country.
德国人深知，要打造强势品牌，就要对品牌清晰度、品牌长期承诺性、品牌血统纯正度和品牌相关性同等重视。虽然梅赛德斯奔驰的规模从上世纪50年代以来一直在不断收缩，而且它也做出过一些错误的决策（比如还有人记得几年前奔驰曾经推出一款叫做C230的三门掀背车吗？），但绝对不会有人把奔驰的汽车和别的汽车混淆。保时捷也是如此，虽然它既做SUV也做轿车。德国车的四大品牌都排在全球最佳品牌榜的前列，没有一个国家能出其右。
