评论
打印
5. The triumph of technology
5.技术为王
Engineers occupy a high pedestal in a country that prizes technology and craftsmanship, which explains the ubiquity of the title Dr. Ing. (for doctorate holders) at the top of German automakers. No bean counters need apply. And who but the Germans would have taken the homely, if efficient, diesel engine (invented by a German, of course) to heart for their passenger cars? This kind of dedication to first principles resonates with customers.
在一个崇尚科技和技术的国家，工程师享有崇高的地位，这也就是为什么德国车企里到处都是博士。德国人在研发上不惜成本。除了德国人之外，还有谁会把原始但有效的柴油发动机（当然也是德国人发明的）放在乘用车里呢？这种对原则的践行也引起了消费者的共鸣。
