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2. Apple Maps
Apple Maps, introduced in 2012, turned out to be a mess. The company cut ties with Google by building its own free mobile maps for iOS 6 users. But while it looked pretty, it wasn't entirely functional. Roads led no where. Driving directions were suspect. Complaints reached such a frenzy that CEO Tim Cook publicly apologized. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers," he said in a statement. "With the launch of our new Maps last week, we fell short on this commitment." Even more astounding, Cook mentioned alternative mapping products to use, including Google, Nokia, Bing and MapQuest.
（2）苹果地图
2012年推出的“苹果地图”也被证明是一个失败之作。苹果希望通过构建自己的免费地图应用，使iOS 6用户摆脱对谷歌（Google）的依赖。不过尽管苹果地图是款漂亮的产品，它的功能却并不完全可靠。除了“无头路”的问题，驾驶方向也不靠谱。由于用户的抱怨达到了“群情激愤”的程度，CEO蒂姆•库克只好公开道歉。他在一份声明中表示：“苹果公司努力研制世界级的产品，为我们的顾客提供最好的体验。但是我们上周发布的地图应用却没能实现这个承诺。”更令人吃惊的是，库克还建议用户先使用其它替代地图产品，包括谷歌、诺基亚（Nokia）、Bing和MapQuest等。
