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5. iPhone price cut
In 2007, the original iPhone got a price cut. That may not seem like a big deal, except it happened just months after the phone's release. The cut? $200. The abrupt drop let to angry customers and Jobs apologizing for the mistake. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these," he said at the time. As a result, early buyers received $100 in Apple Store credit.
（5）iPhone降价
2007年，第一代iPhone进行了一次降价。这貌似不是什么大问题，只不过它发生在这款手机刚刚上市后的几个月，降价幅度达到200美元。这次突然降价令已经购机的机主愤怒不已，也逼得乔布斯为这个错误亲自道歉：“我们的早期顾客信任我们，我们必须在这种时刻，以我们的实际行动承担起这种信任。”最后，iPhone的早期购机者获得了Apple Store的100美元代金券。
