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3. Periodic Redesign Is Not Enough
Because corporate websites are under-resourced, they are often neglected for long periods of time. They slowly become out of date with their content, design and technology.
Eventually, the website becomes such an embarrassment that management steps in and demands that it be sorted. This inevitably leads to a complete redesign at considerable expense. As I point out in the Website Owners Manual, this a flawed approach. It is a waste of money because when the old website is replaced, the investment put into it is lost, too. It is also tough on finances, with a large expenditure having to be made every few years.
Cameron Moll encourages web designers to realign their website rather than redesign.
A better way is continual investment in your website, allowing it to evolve over time. Not only is this less wasteful, it is also better for users, as pointed out by Cameron Moll in his post Good Designers Redesign, Great Designers Realign.
3. 定期重新设计是不够的
因为企业网站的资源不足，他们往往会被忽视很长一段时间，慢慢成为过时的内容、设计和技术。
最终，网站处于这样一种尴尬状态：管理层介入，并要求对它进行改版。这就不可避免地导致完全重新设计，花费相当的费用。正如我《网站所有者手册》中 指出的，这是一个有缺陷的方法！这是浪费金钱！因为当旧的网站被取代，投资投入就都丢失了。这也是糟糕的财政状况，因为每隔几年就有比大量的支出。
卡梅伦莫尔鼓励网站设计重新调整他们的网站，而不是重新设计 。
一个更好的方法是持续地投资网站，使之能够随着时间而推移。这不仅是减少浪费，这也是更好地为用户服务，就如梅伦莫尔在他的《Good Designers Redesign》中所说，大设计师会调整。
