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6. Your Website Is Not All About You
Where some website managers want their website to appeal to everybody, others want it to appeal to themselves and their colleagues. A surprising number of organizations ignore their users entirely and base their websites entirely on an organizational perspective. This typically manifests itself in inappropriate design that caters to the managing director’s personal preferences and contains content full of jargon.
A website should not pander to the preferences of staff but should rather meet the needs of its users. Too many designs are rejected because the boss “doesn’t like green.” Likewise, too much website copy contains acronyms and terms used only within the organization.
6. 你的网站不是关于你的全部
一些网站管理人员希望他们的网站符合每一个人的诉求，也有些是希望能满足自己和同事的需求。居然有如此众多的组织完全无视他们的用户，并且把网站完全建立在组织的观点里。他们用总经理的个人喜好和满篇的术语来表现自己设计的不恰当。
网站不应迎合工作人员的喜好，而应满足其用户。太多的设计被腰斩的原因是因为老板“不喜欢绿色”。同样的，太多的网站内容包含仅用于本组织内的缩写和术语。
