评论
打印
7. You’re Not Getting Value From Your Web Team
Whether they have an in-house Web team or use an external agency, many organizations fail to get the most from their Web designers. Web designers are much more than pixel pushers. They have a wealth of knowledge about the Web and how users interact with it. They also understand design techniques, including grid systems, white space, color theory and much more.
Treating designers as pixel pushers wastes their design experience: post from Twitter complaining about being a pixel pusher
It is therefore wasteful to micro-manage by asking them to “make the logo bigger” or to “move that 3 pixels to the left.” By doing so, you are reducing their role to that of a software operator and wasting the wealth of experience they bring.
If you want to get the maximum return on your Web team, present it with problems, not solutions. For example, if you’re targeting your website at teenage girls, and the designer goes for corporate blue, suggest that your audience might not respond well to that color. Do not tell him or her to change it to pink. This way, the designer has the freedom to find a solution that may even be better than your choice. You allow your designer to solve the problem you have presented.
7. 你没有从网络团队那里获得价值
不管是内部网络团队还是外部代理机构，许多组织没有充分利用他们的网页设计师。网页设计师不仅仅是像素抄写员。他们有丰富的知识，在网络和用户互动方面。他们也明白设计技术，包括网格系统、白色空间、色彩理论等等。
将设计师视为像素抄写员大大浪费了他们的设计经验：来自Twitter的关于像素抄写员的抱怨（原文有截图）
因此要求他们“把logo放大”或“左移3像素”是一种浪费。你这样做，是把他们当做软件操作员，是在减少他们的作用，也是在浪费他们所带来的经验价值。
如果你想在网络团队那里获得最大的回报率，那么请呈递问题而不是解决办法。例如，如果你要把网站目标用户定在十几岁的女孩，设计师试了下公司的标准蓝色，建议说你的受众可能对那个颜色的反应不会很好。不要告诉他或她将它更改为粉红色！
这样的话，设计师可以自由寻找解决方案，甚至可能您的选择更好。让你的设计师解决你提出的问题。
